Flash Bounty - 17. Blur Analysis

Recently, Blur launched its native ERC-20 governance token, $BLUR, with a maximum supply of three billion. The token's launch has been eagerly anticipated, with airdrops given to platform users who traded NFTs on Ethereum in the months before Blur's launch and users who listed NFTs on Blur. Why was the airdrop so successful? How did it affect the NFT activity? Did the recipients sell the token? Create a dashboard that captures activity across metrics such as: Post-airdrop activity - Are top airdrop receivers dumping or accumulating? Is new capital entering? What volumes of $BLUR were purchased before/after the airdrop? Tokenomics - How concentrated is the current supply of $BLUR? How does activity on Blur compare to other marketplaces before and after the airdrop? What trends can you identify in royalty payments on Blur, as compared to other marketplaces? Did the airdrop seem to affect NFT project floor prices? Did buying/selling increase after the airdrop?

Blur NFT Marketplace

Blur.io is one of (if not) the fastest real-time NFT aggregators in the Ethereum ecosystem and is the NFT marketplace for pro traders that will be majority owned by the community.

Blur is backed by renowned investors, Paradigm, 6529, Cozomo Medici, dhof, Bharat Krymo, Zeneca, OSF, MoonOverlord, icebergy, Deeze, Andy8052, and Keyboard Monkey. The company behind Blur raised $11M from these investors.

The NFT marketplace is also a strong proponent of creator royalties and offers enforced royalties on its platform. NFTs listed on Blur can also block zero royalty marketplaces. The entire ethos of the Blur ecosystem is towards “pro-NFT traders”, but allows for new entrants to level up quickly as they navigate its tools and features.

Blur marketplace was in a private development phase for 276 days before it was officially launched on October 19, 2022.

$BLUR Token

$BLUR is Blur’s ong-awaited native ERC-20 governance token that has a maximum supply of 3 Billion. 12% of that supply is allocated to airdrop holders, with another 78 percent delegated to two lock-up contracts and 9% owned by a multi-sig wallet controlled by the Blur team. The earliest information out of CoinMarketCap put the token’s fully-diluted market cap at $14 billion, with a single $BLUR token currently being traded for just shy of $5.00, but the most recent figures drop both of those sharply to just under $2.5 billion and $0.69.

Users have been collecting $BLUR in the form of airdrops from the platform over the last few months. The first airdrop rewarded those who “stuck around in the bear market,” i.e., anyone who traded NFTs on Ethereum in the six months before Blur’s October launch. The second consisted of $BLUR care packages for platform users who listed NFTs on Blur (after meeting a certain threshold) from October 19 to December 5. The third was aimed at traders who placed bids on Blur and was the largest of the three airdrops. Active users who kept up with this system have greatly anticipated the launch of the token.

Introduction

What is Blur?

Launched on October 19, 2022, Blur is an NFT marketplace and aggregator. Users can compare NFTs across marketplaces, manage portfolios with advanced analytics, as well as buy NFTs. The VC-backed digital marketplace stated that users can sweep and snipe NFTs faster than on other platforms, and is 10x faster than the aggregator Gem.

What is blur token

$BLUR is Blur’s long-awaited native token. It’s an ERC-20 governance token that will have a maximum supply of three billion. Twelve percent of that supply is allocated to airdrop holders, with another 78 percent delegated to two lock-up contracts and nine percent owned by a multi-sig wallet controlled by the Blur team. The earliest information out of CoinMarketCap put the token’s fully-diluted market cap at $14 billion, with a single $BLUR token currently being traded for just shy of $5.00, but the most recent figures drop both of those sharply to just under $2.5 billion and $0.69.

There will be three rounds of airdrops prior to the launch of the $BLUR token. Each round has its own specific eligibility requirements.

Airdrop 1 is available to all traders who have participated in trading activities in the six months prior to the launch of the Blur token.

Merchants who were actively listed on Blur during the month of November are eligible for Airdrop 2.

The third and largest airdrop, Airdrop 3, is available to traders bidding on NFTs. The size of this airdrop is expected to be about 1-2 times larger than Airdrop 2.

In addition, the creators of successful collections on BLUR (and other marketplaces) are also eligible for the Genesis airdrop.

It's important to note that eligibility requirements may vary for each airdrop, so merchants and creators should carefully review the criteria before entering. This way they can ensure they meet the requirements and are eligible to receive the airdrop.