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@Kruys_CollinsKaia User Activity and Retention Dashboard
Flipside AI
The Kaia blockchain demonstrates significant growth and engagement challenges, with games and centralized exchanges driving network activity. The blockchain attracted 6.3 million new user addresses since its August 2024 launch, with games dominating new user interactions at 256,674 addresses (91.5% of first-time users). However, the network faces critical user retention issues, with a 99.61% peak churn rate and a stark user engagement disparity: 4.8 million one-time users compared to only 2,400 elite power users. Despite these challenges, the blockchain processed $3.38 billion in transaction value and shows potential with elite users generating 64.5 million transactions, representing the highest activity tier.
Kaia is a prominent public blockchain that emerged from the merger of the Klaytn and Finschia blockchains, initially developed by Kakao and LINE respectively.
Kaia Wave launched on 29th August 2024, and aims to simplify Web3 for users, builders, investors, and enterprises by focusing on community, sustainability, and simplicity.
It is an EVM-compatible Layer 1 blockchain, and boasts a high performance with up to 4,000 transactions per second and instant finality.
Kaia integrates with popular messenger apps like KakaoTalk and LINE, providing access to over 250 million users and simplifying Web3 onboarding.
The ecosystem supports over 400 projects, including DeFi, blockchain gaming, NFTs, and real-world asset tokenization. $KAIA, is used for transaction fees, governance, and staking, replacing the previous KLAY and FNSA tokens.
User Addresses by Successful Txs Chart: This pie chart categorizes user addresses based on the number of successful transactions. It provides a breakdown of user activity levels, showing the distribution of users from one-time users to elite users with over 1000 transactions.
No. of User Addresses by Activity Levels Chart: Similar to the previous chart, it shows the distribution of users based on their transaction activity, helping to identify the most active users.
Average Txns Per Address (Log Scale) Chart: This shows the average number of transactions per address on a log scale. It provides insight into user behavior and engagement.
First Sector Interactions of New User Addresses Chart: This shows the first sector interactions of new user addresses. It helps to understand which sectors new users are interacting with first, indicating user interests and preferences.
First Sector Interaction USD value of Tx (Log Scale): This shows the total USD value of transactions in different sectors on a log scale. It provides insights into the economic value generated by different sectors, showing which sectors are driving the most value.
New vs Churned User Addresses Chart: This combination chart shows the number of new and churned user addresses and the churn rate percentage. It helps to understand user retention and churn, indicating the platform's ability to retain users over time.
User Retention Rate:: The table shows the retention rate of new users over time. It provides insights into how well the platform retains new users, showing the percentage of users who remain active over several months.