To achieve this, NEAR Protocol needs to explore various strategies for attracting new users. One such strategy is marketing campaigns that can help raise awareness about the platform and its benefits. This can include targeted social media ads, influencer marketing, and content marketing. By showcasing the platform's features and use cases, NEAR Protocol can attract new users who are interested in decentralized applications and blockchain technology.

Another strategy is partnerships with other blockchain platforms and businesses. By collaborating with other platforms, NEAR Protocol can leverage their user base and expand its reach. For example, NEAR Protocol could partner with a popular decentralized finance (DeFi) platform to offer its users access to NEAR-based dApps. This can help attract new users who are interested in DeFi and expand the platform's user base.

Finally, improving the user experience on the platform is crucial for attracting and retaining users. This can include simplifying the onboarding process, providing clear instructions for using the platform, and offering a seamless user interface. By making it easy for users to navigate the platform and use its features, NEAR Protocol can encourage more people to join and use the platform regularly.

In conclusion, attracting new users is essential for the success of NEAR Protocol as a blockchain platform. By implementing various strategies such as marketing campaigns, partnerships, and improving user experience, NEAR Protocol can increase its user base and become a leading player in the blockchain space. With its focus on scalability, security, and user-friendliness, NEAR Protocol has the potential to revolutionize the way we use blockchain technology and build decentralized applications.

The data provided by Flipside has been used to handle this analysis.

This dashboard is divided into two main sections:

• The first section provides a comprehensive analysis related to the attraction of new users in the NEAR blockchain. Also, the share of projects that attracted new users in the NEAR blockchain has been determined, too.

  • Definition-> An address counts as a new user towards a specific project if they interact with that project as the first transaction.
  • Metrics-> Share of active users by new and old users in the NEAR blockchain, deviation of new users attraction into the NEAR ecosystem, Top projects that attracted the highest count of new users, Overtime analysis related to the attracted new users by projects, sectoral analysis related to the onboarding new users in the ecosystem,

• In the next section, an analytics tool has been developed to capture the onboarding of new users in a specific sector of the NEAR blockchain:

  • What will you see?
    • Total users, transactions, labeled projects on selected sectors and average transactions per user
    • Share of new and old users in the selected sector
    • Top projects that attracted new users to the specific sector

This dashboard is a tool built by Flipside to capture the onboarding users in the NEARblockchain. The time period and basis of this investigation could be set by the reader.

• By default, the past 6 months have been selected as a time period on a weekly basis.
• The default sector for the second part of this analysis is devtooling.