Near Protocol is a blockchain-based platform that provides a secure and efficient way to access and store digital assets.

Near Social is a decentralized application (dApp) built on the Near Protocol that allows users to create, share, and interact with digital content. It is designed to be a social platform that enables users to post, comment, and interact with each other in a secure and trustless environment.

With Near Social, users can create their own social networks, post content, and interact with other users in a secure and private manner. Near Social also provides a variety of features such as private messaging, group chat, and content curation. Near Social is a great way to stay connected with friends and family, share content, and interact with the world in a secure and trustless environment. One of the key features of Near Social is its decentralized nature. Unlike traditional social media platforms that are controlled by a central authority, Near Social operates on a peer-to-peer network where users have full control over their data and interactions. This eliminates the need for intermediaries and reduces the risk of censorship or data breaches.

Near Social also offers a seamless user experience with its intuitive interface and user-friendly design. Users can easily navigate through the platform, discover new content, and engage with other users. The platform also supports a wide range of multimedia formats, allowing users to share photos, videos, and other digital content effortlessly.

Furthermore, Near Social incorporates a reputation system that rewards users for their contributions and engagement on the platform. This encourages users to create high-quality content, participate in meaningful discussions, and build a positive reputation within the community.

In summary, Near Social is a decentralized social platform built on the Near Protocol that provides users with a secure and efficient way to create, share, and interact with digital content. With its emphasis on privacy, security, and user control, Near Social offers a refreshing alternative to traditional social media platforms. Whether you're looking to connect with friends and family or engage with like-minded individuals, Near Social is the ideal platform for a secure and trustless social experience.

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The data provided by Flipside has been used to handle this analysis.

• In this investigation, first of all, the activity of NEAR Social has been investigated over the selected time period.
  • Metrics-> Count of active users and new users on NEAR Social, Activities on NEAR Social based on various actions
• After that, the behavior of NEAR Social users was analyzed based on various metrics.
  • First action by new users
  • User engagement and Frequency of usage-> Distribution of users based on the count of interactions
  • User Retention-> Count of active days by NEAR Social users, Daily count of new and returned users on NEAR Social
• Finally, the engagement of NEAR Horizon on NEAR Social has been determined.
  • Metrics-> Share of transactions on NEAR social being used for NEAR Horizon, Share of users, Actions and projects on the Horizon by Social users

Note: The time period of this investigation could be set by the reader. By default, the past 60 days have been selected to investigate on NEAR Social.