To users, Keypom is a frictionless onboarding protocol that grants them access to the dapps and value within the NEAR Blockchain Operating System (BOS) without the fuss of wallet creation or interruption of on-chain interactions (i.e., transactions) with smart contracts. A simple action, like clicking on a link and immediately experiencing a dApp, is a familiar and straightforward process.

On the flip side, developers and builders can leverage Keypom functionality—like lindrops—via its SDK to integrate a seamless and customisable onboarding experience for their users into their products.

Keypom extends the use case of the access key tech stack to provide users with special, customisable access keys that can be later converted into a fully functional NEAR wallet. These special access keys are wrapped as shareable, clickable links, that allow you to create a human-readable username and immediately start experiencing the value of a product or service.

The Icebreaker Dapp is an innovative way to attract new users to the NEAR ecosystem. By providing links that offer rewards in the form of $NEAR tokens, the Dapp encourages users to create new wallets and start exploring the various applications and services available on the NEAR blockchain.

One of the key benefits of the Icebreaker Dapp is that it helps to lower the barrier to entry for new users. By providing a simple and straightforward way to earn rewards, the Dapp makes it easy for anyone to get started with NEAR, regardless of their level of technical expertise or prior experience with cryptocurrencies.

In addition to offering rewards for new users, the Icebreaker Dapp also provides a range of other features and benefits. For example, users can track their progress and earnings over time, and can also connect with other members of the NEAR community to share tips, insights, and best practices.

The data provided by Flipside has been used to handle this analysis.

• In this investigation, first of all, the activity of Keypom and Icebreaker in the NEAR blockchain is investigated.

  • Metrics-> Total created links, total redeems, the volume of deposited NEAR, total link creators, onboarding users, the share of redeem based on the created links for each platform and paid fee (in NEAR) for link creation and redeem.

• After the first part, the activity of onboarding users in the NEAR blockchain has been analyzed.

  • Metrics-> What percentage of these new wallets is active (doing more transactions) after the claim?, The activity of these users based on the count of interactions, the most popular sectors and projects among these new users and the clustering of new users based on the monthly transactions.

• The third part is concentrated on the activity of these users on NEAR social.

  • Metrics-> Count of users and transactions for various actions, First transaction by onboarding users on NEAR Social, Monthly interaction with various actions on NEAR Social