In this dashboard, daily active users are defined as users who have conducted at least one transaction on the Vertex for a minimum of four days per week consistently across all weeks.

Vertex protocol's cohort user retention chart reveals that users who joined in March 2023 have demonstrated the highest loyalty and engagement, with an impressive 25% still active after a year. Interestingly, there were significant comebacks in April and June 2023, with 50% of users returning, and a notable surge in July 2023 when 75% of users resumed activity. However, user retention appears to decline over time, indicating the need for further investigation to identify factors influencing user engagement and develop strategies for sustained user retention. These insights can guide Vertex in optimizing its platform and marketing efforts to foster long-term user loyalty and growth.