In the rapidly evolving landscape of blockchain technology and decentralized applications (dApps), the NEAR ecosystem stands as a prominent hub for innovation and adoption. Within this dynamic realm, two standout projects, Keypom and Icebreaker, have emerged as integral tools in facilitating user onboarding and engagement. In a landscape where accessibility and seamless adoption are paramount, Keypom and Icebreaker have taken the forefront, revolutionizing the process of introducing newcomers to the world of web3.
Amidst the surging interest in cryptocurrencies and decentralized networks, Keypom and Icebreaker have risen to prominence by addressing a common challenge - how to seamlessly bring new users into the realm of blockchain technology. These innovative decentralized applications provide an elegant solution by granting users exclusive links that can be redeemed for $NEAR tokens upon the creation of a new wallet via the provided link.
What sets Keypom and Icebreaker apart is their role as pivotal bridges between the traditional web and the transformative landscape of web3. These platforms are strategically designed to transcend barriers to entry and streamline the user onboarding process. Whether at meetups, events, or through online interactions, Keypom and Icebreaker become essential tools for communities and projects within the NEAR ecosystem, allowing them to extend a warm welcome to new users while simultaneously empowering them with valuable cryptocurrency assets.
This dashboard employs a comprehensive methodology to delve into crucial aspects of our platform's performance. It focuses on the following key areas to provide insightful analysis:
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Link Creation Insights
- Daily and Cumulative Link Creations: Visualizes the day-to-day and overall link creation count. This is achieved by leveraging data from both Keypom and Icebreaker platforms. To extract link creation data, we set the event_name as 'drop_claim' in Keypom and 'Send' in Icebreaker.
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Redeemed Links Overview
- Daily and Cumulative Redeemed Links: Highlights the daily and aggregate count of redeemed links that have resulted in new account creations. This analysis draws from the documentation of Keypom and Icebreaker platforms. To capture link redemption, we set the event_name as 'creat_account_and_claim' in Keypom and 'Claim' in Icebreaker.
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Wallet Activity Exploration
- Active New Wallets: Presents the percentage of actively engaged new wallets within the Near network. This showcases their transactional behavior, where activity is defined by at least one transaction post redemption.
- Transaction Distribution: Offers valuable insights into the transaction distribution among active new wallets.
- Weekly Activity Trends: Displays a weekly breakdown of actions performed by active new wallets.
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Wallet Utilization Analysis
- Preferred Sectors and Platforms: Explores the favored sectors and platforms that attract new wallet users.
- Cohort Retention Assessment: Conducts a comprehensive cohort analysis to evaluate user retention rates within the network.
- Transaction Time Gap Examination: Analyzes and visualizes the time gap between users' initial and subsequent transactions.
By meticulously examining these dimensions, our dashboard delivers a holistic perspective on the platform's performance, user engagement, and transactional patterns. This enhanced methodology ensures that key insights are extracted effectively, contributing to informed decision-making and strategic planning.