What Is User Retention

User retention is the number of users who continue to interact with your product over a given time period. please understand two things:

You calculate user retention over a defined period that you determine. For example, you can audit your user retention rate based on a recurring schedule, like monthly or quarterly, or you can choose a specific time period to examine.

You can calculate user retention for your app at large, or you can focus on specific features. If you’re measuring user retention for your overall product, you can look at the number of logins over a period of time. For specifics, focus on the number of users who interacted with a certain feature over your timeframe.

User retention is not the same as customer retention or churn — those are distinct customer retention metrics with their own uses.

User Retention vs. Customer Retention

While user retention looks at anyone who regularly interacts with your product, customer retention only measures people who regularly pay for it. Retained customers regularly re-up a paid monthly subscription, for example.

If you offer a paid subscription service, you’ll measure customer retention instead of user retention. It’s also crucial to look at if you’re working off a freemium model — comparing your user retention rate with your customer retention rate can offer insights into which features are the most engaging and are worth paying for.

User Retention vs. Churn

Your churn rate shows the number of users you’ve lost over a given period of time — essentially, it’s the opposite of your user retention rate. This could include customers who have canceled their subscriptions (or decided not to renew) or users who have deleted your app.

A high churn rate indicates your users don’t see the value in your product. High churn is also a red flag for vulnerability — it means that your product isn’t meeting users’ needs, which shows there is an opportunity for a competitor to encroach into your customer base. 1

Methodology

In this dashboard , we are going to look deep into Flow, Ethereum and Solana transaction and get some useful information about their number of transactions , success rate of transactions , number of active users, daily number of new users, retention rate in general transactions and NFT exclusively, the target chains can be altered by the user to Algorand, Near and Optimism.

the first three parts of this dashboard is presenting the stats related to chains an dont do any comparisons.the forth part is about comparing the chains in mentioned metrics as well. hope

SOLANA

Created by Anatoly Yakovenko, Solana operates on a decentralized computer network using a ledger called blockchain. This blockchain database manages and tracks the currency, and effectively records every transaction that's ever occurred in it, like a long running receipt 2

FLOW

Flow is a blockchain platform that originally was designed for gaming purposes, but has expanded since its launch in 2020. The flow blockchain enables fast, low-cost transactions and supports smart contracts. It powers blockchain applications including NBA Top Shot, a non-fungible token (NFT) offering. 4

==ETHEREUM==

Ethereum is a decentralized blockchain platform that establishes a peer-to-peer network that securely executes and verifies application code, called smart contracts. Smart contracts allow participants to transact with each other without a trusted central authority. 3

Flow Stats

• The chart on the left shows the Flow transactions stats . as can be found in the graph, daily transactions and active users, had experienced a jump one on early May and then on late November 2022. Overall trend of Transactions and active users were positive on 2022.

• Looking at the left chart which discloses the first time users for Flow chain on 2022, we can see that , on some periods like late March to mid April and also late June , the rate of new users in Flow was more than 40 % . this is tremendous and very important for this Network (and every other company and network) .

  this ratio has declined on latest weeks , maybe due to bear market.

Observations .

• 90.5 % of Flow users, did their second transaction in the same day of first transaction. the second in the list for this metrc is 1week.

• 21.3% of flow users, did only 1 transaction and never came bacj to the chain again.

  
  
  
  
  **User Retention **

• 71.6 % of flow users, was active on 3 different months, while 12 % were active on 2 months and the share of 1 month actives is 9.63%.

• In NFT field, Most of buyers (54%) did a purchase on only 1 month and 16% was active on two months

target chain 1 stats

• The chart on the left shows the Ethereum (by default) transactions stats . as can be found in the graph, daily transactions and active users, had experienced a jump one on July 27 and then on 9 December 2022. Overall trend of Transactions and active users were constant on 2022.

• Looking at the left chart which discloses the first time users for Ethereum chain on 2022, we can see that , on the beginning of the year , the rate of new users was more than 20% .

  this ratio has declined by the time going and reached 11.8% on December, maybe due to bear market.

Observations .

• 42.8% of ETH users, did their second transaction in the same day of first transaction. the second in the list for this metric is 1week with 17.8% of users.

• 43% of ETH users, did only 1 transaction and never came back to the chain again! this is too much and maybe because of high fees on Ethereum network.

  
  
  
  
  **User Retention **

• 68 % of Ethereum users, was active on only 1 month, while 19.4 % were active on 2 months and the share of 3 months actives is 5.3%.

• In NFT field, Most of buyers (57.5%) did a purchase on only 1 month and 17.6% was active on two months

target chain 2 stats

Observations .

• 65% of Solana users, did their second transaction in the same day of first transaction. the second in the list for this metric is 1week with 11.1% of users.

• 31% of Solana users, did only 1 transaction and never came back to the chain again! this is too much and maybe because of bear market and the issues which Solana ecosystem have had on recent months.

  
  
  
  
  **User Retention **

• 68.4 % of Solana users, was active on only 1 month, while 14.1 % were active on 2 months and the share of 3 months actives is 6.6%.

• In NFT field, Most of buyers (67.5%) did a purchase on only 1 month and 14.1% was active on two months

Battle of Chains (target chain 1 vs 2 vs Flow )

Looking at the chart on the left which compares Flow chain’s daily number f transactions with two other chains (Ethereum and Solana by default) , it can be swwn that , daily number of Solana transactions were more higher than Flow and Ethereum and this is because of high TPS on SOlana ecosystem. On mid June 2022, Flow could reach ethereum in #txns and could have surpassed it on recent weeks.

• The Second chart also shows the success rate of transaction again on three different chains. looking at the graph , on most of the days , success rate of Ethereum network was above 90 % .this metric for Flow was also above 90% at the most of the days but had some fluctuations like on May 29 with 83% failure rate !

  the third on the lit is solana network with an average of 80 % in success rate . from mid march 2022 to mid July 2022, solana success rate had a down and upturn .

• in terms of daily active users , Ethereum situation was steady and other two chain were fluctuating. Flow could have surpassed ethereum and Solana in active users count on November 2022. overall trend for Flow was increasing.

• \

Conclusion

• As discussed before , the retention rate for Flow blockchain was far better than other two discussed blockchains. with a majority of 2 and 3 months active users, Flow stands on the first rank against two giants like Solana and Ethereum. Besides , the return rate For Flow was again better than Solana and Ethereum with 79 % against 69% for Solana and 58% fr Ethereum .
• Flow, by gaining new users more than its rivals and growing day by day on different aspects, could become much more popular and gain more users in the future.

• The chart on the left shows the Solana (by default) transactions stats . as can be found in the graph, daily transactions , had experienced a jump on 25 Jan and started to decline again from late Jan to mid April 2022.then started to grow again till June 22. after that date , the trend was relatively decreasing but the slope was normal. Overall trend of Transactions and active users were decreasing on 2022.

• Looking at the left chart which discloses the first time users for Solana chain on 2022, we can see that , on the beginning of the year , the rate of new users was more than 30% .

  this ratio has declined by the time going and reached 12% on December, maybe due to bear market.