Introduction

NEAR Protocol is a decentralized platform that seeks to facilitate the development and deployment of dApps on its blockchain technology. More precisely, NEAR Protocol is a decentralized smart contract platform that focuses on creating a developer and user-friendly experience. Its consensus mechanism is Proof-of-Stake and it uses sharding technology to achieve speed and scalability. NEAR also provides a bridge and scaling solution for the Ethereum blockchain.

One of the features that is attracting more users on the Near network is NFTs. It seems that the NEAR ecosystem for NFTs is very promising at the moment. But we'll get to that later in the results section.

While the recent downturn has probably dampened price action, the sheer amount of development happening around NFTs in the NEAR ecosystem is pretty amazing. In fact, this 2022 seems to be where the most activity is being concentrated and new NFT marketplaces are emerging. Now we'll look at that next.

Methodology

This dashboard has been created with the intention to analyze the NFT scene on NEAR. The idea is to provide an overview of the main NFT sales activity as well as some characteristics about the Near NFT projects and marketplaces, as well as a user analysis.

Then, the main metrics analized through this study have been the following:

• Daily number of NFT sales over time
• Daily number of buyers and sellers over time
• Daily NEAR volume in NFT sales over time

The same metrics have been calculated by NFT marketplace and NFT collection:

• Daily number of sales over time
• Daily number of sellers over time
• Daily NEAR volume of sales over time
• Daily average NFT price over time

Finally, some user behavior metrics have been comupted such as:

• Average number of NFT sold per user
• Average NEAR volume sold per user
• Average number of NFT bought per user
• Average NEAR volume bought per user

Results

Looking at the daily number of Near NFT sales, we can see how the activity started on September 2021, but with a low number of daily sales. The main activity started in January 2022, when on January 5th, the number of sales spiked from 100 to more than 3k in a few days. The activity remained high until May 2022 with some spikes above 2k daily sales. However, since that month, it seems like there is a downtrend on the activity.

The same occurred with the daily sellers and buyers as well as for the amount of NEAR volume in sales. It seems that the main activity were concentrated from January to March 2022 and a new spike took place on May. But now, the trend is negative and the activity is decreasing day by day.

Splitting the data by each NFT marketplace, first of all we have to say that for this case, we have considered the most popular marketplaces on Near Protocol right now such as Paras, Apollo42 and Uniqart. It is clear that the major of the sales take place on Paras marketplace, which concentrated the major of the activity in all cases. In fact, Paras is the unique marketplace that started on 2021. Uniqart activity started on March 2022, while Apollo42 activity started on June 2022.

Looking at the global numbers, it seems like there is still an early phase for Uniqart and Apollo42 and they are not catching the public attention yet. All of the activity is concentrated in Paras.

Regarding the activity by collections, in this case have been considered the top 10 collections so far taking into account the total number of sales and getting data from January 2022. It can be seen how in this case it is more heterogeneous splitted. For the major of the collections, the major amount of sales took place during the first days after its launch. The same occured with the user activity behavior and the sales volume.

Finally, looking at the average NFT prices over time, we can see how the most expensive collection have been the Asac.near from the beginning until the end.

The last approach is about the Near NFT user behavior activity.

This first two numbers represents the average number of sells per NFT sellers and the average volume sold per user.

In this case, there have been a total of 7.7 sells per wallet in average so far with an average of 86.3 NEAR volume sold.

Regarding the buyers, the situation is similar. In this case, the average NFT buys per user are 7.07 and the average volume bought in NEAR per user around 79.

Conclusions

This dashboard shows a deep analysis on the Near NFT activity. The study is focused on the daily sales, sellers, NEAR volume and prices over time. The metrics have been computed not only in a global manner but also per collection and marketplace.

The key insights extracted from the analysis have been the following:

• In general, the Near NFT activity started on September 2021, but with a low number of daily sales. The main activity started in January 2022. The activity remained high until May 2022 with some spikes above 2k daily sales. However, since that month, it seems like there is a downtrend on the activity.
• Splitting the data by each NFT marketplace, the major of the sales take place on Paras marketplace, which concentrated the major of the activity in all cases. In fact, Paras is the unique marketplace that started on 2021. Uniqart activity started on March 2022, while Apollo42 activity started on June 2022.
• The major amount of sales took place during the first days after its collection launch time. The same occured with the user activity behavior and the sales volume.
• There have been a total of 7.7 sells per wallet in average so far with an average of 86.3 NEAR volume sold.
• The average NFT buys per user are 7.07 and the average volume bought in NEAR per user around 79.