Introduction

The National Football League (NFL), announced NFL ALL DAY,  the exclusive digital video highlight NFT platform. NFL ALL DAY fans will find a next-generation collector experience. they can buy, own and trade officially licensed digital video highlight NFTs (non-fungible tokens) called 'Moments' featuring the greatest and most sought-after NFL plays throughout the season and in NFL history.

On NFL All Day, football fans can collect non-fungible tokens called "Moments" that capture highlights of great passes, touchdowns and other plays.

Methodology

The intention of this dashboard is to take a look not only on the recent NFL All Day activity but also an overview about what has been the activity over the past year.

To do so, we will compare several interesting metrics such as:

• Sales volume (daily)
• Total Sales Volume
• Daily Average Sales Price and 7-day moving average
• Total Unique Buyers
• Average Buyers/Day

Buyers metrics

Last week

Last year

Over the past week, a total of 3.9k different users bought some NFL All Day NFT, representing an average of 1.7k daily active buyers, so low in comparison to the current year which is above 4.5k daily buyers.

If we take a look at the daily activity over time, we can see how the amount of buyers osccilated from 1k to 2.6k accumulating a total of more than 13k accumulated users over the past week. Looking at the past year, it can be seen how the average has been higher because of the first weeks after launch were a higher volume of users participated in the collection.

Sales metrics

Over the past week, a total of almost 59k NFTs were sold in NFL All Day collection, representing an average of 7.3k daily sales, so low in comparison to the current year which is above 12k daily sales.

If we take a look at the daily activity over time, we can see how the amount of sales oscilated from 4k to 10k accumulating a total of more than 50k sales over the past week. Looking at the past year, it can be seen how the average has been higher because of the first weeks after launch were a higher volume of sales were executed in the collection, and also few weeks ago an important increase in sales was done.

Volume metrics

Over the past week, a total of more than 1.1M USD were sold in NFL All Day collection, representing an average of 145k daily USD sold in sales, so low in comparison to the current year which is above 590k daily USD volume.

If we take a look at the daily activity over time, we can see how the volume sold oscilated from 55k to 250k USD accumulating a total of more than 1.1M volume over the past week. Looking at the past year, it can be seen how the average has been higher because of the first weeks after launch were a higher volume reaching more than 200M USD sold in a single day in the collection, and also few weeks ago an important increase in volume has been observed.

Average NFT price

Over the past week, the average NFT price has been around 20 USD, so low in comparisono to the average NFT price in sales over the past year, which is situated at 47 USD.

In fact, if we take a look at the NFT price trend, we can see how over the past week, it seems that both, average and median has increased from 15 to 20 USD, the minimum price remained steady and the maximum price increased from 1.5k to 4.2k. Looking at the trajectory over the past year, the average and median price has been decreasing since January, the minimum price has been increasing over time, while the maximum sold price remainied at around 10k but has lost this value over the past weeks.

Marketplace activity comparison

In this final approach, we can obersve the aforecalculated metrics by marketplace. As we can see, over the past week the major of the buyers and sales had activity on the NFT Store Front marketplace. The volume is a little more shared by as well dominated by the NFT Store Front marketplace.

Looking at the activity over the past year, we can see how there were several epoches, where some marketplace dominanted during the starting phase but NFT Store Front marketplace turned to the first position over the past months.

Key insights

• Over the past week, a total of 3.9k different users bought some NFL All Day NFT, representing an average of 1.7k daily active buyers, so low in comparison to the current year which is above 4.5k daily buyers.
• Over the past week, a total of almost 59k NFTs were sold in NFL All Day collection, representing an average of 7.3k daily sales, so low in comparison to the current year which is above 11k daily sales.
• Over the past week, a total of more than 1.1M USD were sold in NFL All Day collection, representing an average of 145k daily USD sold in sales, so low in comparison to the current year which is above 590k daily USD volume.
• Over the past week, the average NFT price has been around 20 USD, so low in comparisono to the average NFT price in sales over the past year, which is situated at 47 USD. In fact, if we take a look at the NFT price trend, we can see how over the past week, it seems that both, average and median has increased from 15 to 20 USD, the minimum price remained steady and the maximum price increased from 1.5k to 4.2k. Looking at the trajectory over the past year, the average and median price has been decreasing since January, the minimum price has been increasing over time, while the maximum sold price remainied at around 10k but has lost this value over the past weeks.
• In this final approach, we can obersve the aforecalculated metrics by marketplace. As we can see, over the past week the major of the buyers and sales had activity on the NFT Store Front marketplace. The volume is a little more shared by as well dominated by the NFT Store Front marketplace.
• Looking at the activity over the past year, we can see how there were several epoches, where some marketplace dominanted during the starting phase but NFT Store Front marketplace turned to the first position over the past months.