APTOS : User Behaviour Analysis

This dashboard is designed to show the user behaviour considering current users, new users, returning users and churn users.This dashboard offers a comprehensive overview of user behavior, encompassing various key metrics such as active users, new users, returning users, and churned users. By examining these metrics, stakeholders gain valuable insights into the dynamics of user engagement and retention within the platform.

Churned Users: Churned users are individuals who were previously active or engaged with the platform but have since stopped using it.

It's obvious that their are more loyal users on Aptos than Churn Users.

New Users: New users represent individuals who have recently joined the platform or started using the platform.

Returning Users: Returning users are those who have previously interacted with the platform and have come back for additional engagement.

From the graph we can see that returning users are more than new users despite the continous increase in new users.

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APTOS : User Behaviour Analysis