==Introduction==

Flow is a Blockchain network project designed to be the foundation for a new generation of video games and applications, as well as the digital assets that power them. It has a unique architecture that allows it to scale without fragmentation in a secure, fast and simple way. In other words, its speed and performance are superior, and it retains a developer-friendly environment. Flow's platform allows non fungible tokens (NFTs) to be created, exchanged, bought or sold without intermediaries.

The Flow token (FLOW) is the cryptocurrency of the Flow network. And the starting point of a new type of digital economy, open, participatory and borderless. It was designed as a reserve asset used by developers, validators and users who want to join the Flow network and generate rewards. If Flow Playground is the digital infrastructure, the Flow token is the currency without which the network and the applications on it do not work. FLOW is the energy that keeps the network alive.

==Methods==

In this analysis we will focus on FLOW User Retention vs Solana and Ethereum Blockchains. More specifically, we will analyze the following data:

• Monthly active users by blockchain
• Cumulative monthly active users by blockchain
• Distinct Flow, Ethereum and Solana users over the past month
• Percentage of user retention over the past month
• Distinct Flow, Ethereum and Solana users over the past week
• Percentage of user retention over the past week
• Distinct Flow, Ethereum and Solana NFT users over the past week
• Percentage of NFT user retention over the past week
• Distinct Flow, Ethereum and Solana NFT users over the past month
• Percentage of NFT user retention over the past month

==Key insight==

• During 2022, Flow, has been the blockchain with the most important growth. There have been two heavy peaks.
• Ethereum is the blockchain that has started much earlier than the other blockchains. It has been radically increasing its active users, especially in the last two years.
• Solana and Flow have increased cumulative active users during the year 2022.
• In Flow there have been 5M (practically 100%) users and 1882 have returned to interact this month.
• In Ethereum there have been 5.6M (81%) users and 1.3M (19% ) have returned to interact.
• Solana has had 1.3M (75%) users this month and 229k (24.4%) users have interacted again.
• In Flow there have been 3,8k users and 905 have returned to interact this week.
• In Ethereum there have been 5,9M users and 482k have returned to interact.
• Solana has had 374k users this month and 169 users have interacted again.
• Flow has had a fairly high number of users who have returned to interact with the platform, 19% of users.
• In Flow there have been 9,6k users who bought NFTs and 6.5k users have returned to the platform to buy again during this month.
• Ethereum there have been 73k users who bought NFTs and 33k users have returned to the platform to buy again.
• Solana has had 23k users this month and 12k users buy again the NFTs.
• Flow is the best platform for NFT user retention.
• In Flow there have been 26k users who bought NFTs and 11k users have returned to the platform to buy again.
• In Ethereum we see that there have been 192k users who bought NFTs and 71k users have returned to the platform to buy again.
• Solana has had 141k users this month and 24k users buy again the NFTs.

Monthly Active Users comparison

In the first graph we can see the monthly active users by blockchain. We can clearly see that during 2022, Flow, has been the blockchain with the most important growth. There have been two heavy peaks. Super In November there were 5M active users, while in Solana there were only 1.3M. Ethereum was close in the number of active users, with Eth in November reaching 5.6M.

In the second graph we can see the cumulative monthly active users by blockchain. We can see that Ethereum is the blockchain that has started much earlier than the other blockchains. It has been radically increasing its active users, especially in the last two years. Solana and Flow have increased cumulative active users during the year 2022.

Retention of network users

In the first three graphs we can see the distinct flow, ethereum and solana users over the past month. In Flow there have been 5M users and 1882 have returned to interact this month. In the case of Ethereum we see that there have been 5.6M users and 1.3M have returned to interact. Finally, Solana has had 1.3M users this month and 229k users have interacted again.

In the following three graphs we see that in Flow, practically 100% of users have not returned to interact with the platform. In the case of Ethereum, 81% of users have not interacted with the platform and 19% of users have. Finally, Solana has had 75% of users who have not interacted again and 24.4% of users have done so.

In the first three graphs we can see the distinct flow, ethereum and solana users over the past week. In Flow there have been 3,8k users and 905 have returned to interact this week. In the case of Ethereum we see that there have been 5,9M users and 482k have returned to interact. Finally, Solana has had 374k users this month and 169 users have interacted again.

In the following three graphs we see that in Flow has had a fairly high number of users who have returned to interact with the platform, 19% of users. In the case of Ethereum, 85% of users have not interacted with the platform and 14% of users have. Finally, Solana has had 68,8% of users who have not interacted again and 31.2% of users have done so.

NFT buyers retention

In the first three graphs we can see the distinct flow, ethereum and solana NFT users over the past week. In Flow there have been 26k users who bought NFTs and 11k users have returned to the platform to buy again. We can see that these are very high numbers. In the case of Ethereum we see that there have been 192k users who bought NFTs and 71k users have returned to the platform to buy again. Finally, Solana has had 141k users this month and 24k users buy again the NFTs.

Flow is the best platform for NFT user retention. During this week it has had a total of 31,2% of users who have returned to buy NFTs on the platform, only 68,8% have not returned. In the case of Ethereum we see that 27% have returned to the platform and 73% have not. Finally, Solana has obtained 14,6% of users who have returned to buy NFTs against 85,4% of users who have not done so during this week.

In the first three graphs we can see the distinct flow, ethereum and solana NFT users over the past month. In Flow there have been 9,6k users who bought NFTs and 6.5k users have returned to the platform to buy again. We can see that these are very high numbers. In the case of Ethereum we see that there have been 73k users who bought NFTs and 33k users have returned to the platform to buy again. Finally, Solana has had 23k users this month and 12k users buy again the NFTs.

Flow is the best platform for NFT user retention. During this week it has had a total of 40.5% of users who have returned to buy NFTs on the platform, only 59.5% have not returned. In the case of Ethereum we see that 30.9% have returned to the platform and 69% have not. Finally, Solana has obtained 34% of users who have returned to buy NFTs against 66% of users who have not done so during this week.