The Flow Community Rewards program was designed to foster greater engagement within the Flow ecosystem by rewarding participants for their activities. The program saw its Preseason kick off from August 28 to September 30, 2024, where users were introduced to the system and began interacting with Flow applications to earn rewards points.

Following the preseason, Season 1 commenced on October 1, 2024, and concluded by January 2025. During this period, users continued to engage with various Flow applications, accumulating points based on their activities. The rewards offered during this time included both digital and real-world assets, as well as promotions from Flow’s extensive network of partners.

My analysis delves into the changes in user behavior during these two phases Preseason and Season 1. The key focus of this analysis is to assess how user engagement evolved, whether there were significant shifts in activity, and how users reacted to the rewards program. This could include tracking changes in the number of active participants, the volume of transactions or interactions, and shifts in the types of rewards being claimed.

By comparing the data from both the Preseason and the conclusion of Season 1, the analysis provides valuable insights into the program’s impact and its ability to drive sustained engagement within the Flow community.