Analyzing Maker DAO

    As a data consultant participating in this competition, My role involves crafting a business growth recommendation report tailored to MakerDAO, a DeFi protocol. This report aims to offer valuable insights into the protocol's customer and user base.

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    Analysis Summary:

    MakerDao's performance is characterized by approximately 202K transactions and a substantial total volume of 77.6B USD. The user base totals around 18.7K users. However, there is a decreasing trend in the reusability of the platform, as the number of returning users appears to be declining.

    The average wallet age of users is approximately 925 days, with an average of 11 transactions per user. On average, each user contributes around 4.2M USD in volume. It's notable that a majority of users interacted with only one token and conducted a single transaction.

    In terms of transaction specifics, both the Deposit and Withdraw actions predominantly involve transactions with a volume ranging between $10K and $100K, indicating significant value. While the Deposit action boasts the highest transaction count, the Withdraw action stands out with the highest number of users and volume.

    Furthermore, a general trend of decline is observed in the monthly number of transactions, users, and volume on the platform. This suggests a potential need for strategies to reinvigorate user engagement and activity.

    In summary, MakerDao's performance metrics highlight substantial transaction volume, user engagement, and wallet age. However, the decline in returning users and the downward trend in monthly metrics indicate opportunities for reevaluation and targeted efforts to enhance user retention and platform growth.

    Aggregate Metrics
    Deposit Vs. Withdraw
    Temporal Trends
    User Engagement
    Summary